Industries: Business Services, Consumer, Food & Retail
Close year: 2021
Project: Sell-Side M&A
Client: Private Equity Group
Transaction: Sale to Strategic

Hennepin Partners Advises Portu-Sunberg on its Merger With I+B


Minneapolis, MN – Portu-Sunberg Marketing, LLC (“Portu-Sunberg”), a portfolio company of Brass Ring Capital, has merged with Infinity Worlds and Belmont Partners (“I+B”), a portfolio holding of Clearview Capital.

Hennepin Partners acted as Portu-Sunberg’s exclusive financial advisor and Godfrey & Kahn acted as legal counsel.

The merger of Portu-Sunberg and I+B creates a leading provider of sales and marketing services to consumer brands and private label suppliers seeking growth at top retailers and eCommerce platforms.

Headquartered in Minneapolis, MN, Portu-Sunberg provides innovative sales and marketing, creative services, data insights and account management to emerging consumer brands and private label suppliers. Established in 1977, Portu-Sunberg has a well-earned reputation as a leading developer of brands at Target, with expertise across many product categories. The company expanded its eCommerce offerings to include representation at Amazon through its acquisition of Tana Sales & Marketing (“Tana”) in early 2021.

Clearview Capital sponsored the creation of I+B in June 2021 through the recapitalization of Infinity Worlds and Belmont Partners, in partnership with management. I+B combines the two companies’ expertise growing emerging brands and private label manufacturers at Walmart, Costco, Sam’s Club and other retailers.

Portu-Sunberg and Tana will join Infinity Worlds and Belmont Partners as divisions of I+B’s holding company, with each business operating under its existing brand in its respective markets. Going forward, the holding company will be rebranded to reflect the new combination, and the combined company will be led by David Sunberg, CEO, and Brandon Warren, COO, supported by a strong leadership team across the organization.

About Brass Ring Capital

Brass Ring Capital, founded in 2004, is a private investment firm focused exclusively on ownership transitions and growth initiatives for profitable businesses. Brass Ring Capital’s niche is small businesses with revenues of $5 to $50 million, operating income of $1 to $5 million, and a proven business model. The firm’s approach targets acquisitions and recapitalizations that provide liquidity solutions for owners and resources for managers to empower promising emerging companies. Brass Ring Capital is currently investing from its third equity fund with committed capital resources of $80 million.

About Clearview Capital

Founded in 1999, Clearview Capital is a private investment firm specializing in the acquisition and recapitalization of lower-middle market companies in North America in the business services, healthcare services, consumer, manufacturing, and specialized distribution sectors. Since inception, the Clearview Capital team has completed more than 150 transactions in a wide variety of industries. Clearview Capital is currently making investments from Clearview Capital Fund IV, L.P. and its affiliate, a $550 million vehicle. The firm is headquartered in Stamford, Connecticut and has an additional office in Los Angeles, California.